Who I Am
Passionate and restless, my love for innovation and fresh ideas has led me to unconventional paths in my career, all of which have something in common: a fast-paced environment, where I have the luck to be surrounded by visionaries who embrace the unknown and value meaningful human connections. People who believe that feeling a little bit “unsettled” is a positive impulse for change, innovation, and discovery.
My love for humans is only equaled by my love for technology, art, pop culture, music and fashion as well as outdoor activities like skiing, skateboarding and surfing that make my heart skip a beat.
A team player, willing to learn, ready to work systematically and consistently with commitment and persistence to the benefit of my team. My professional background, with extensive experience in the media as well as tech and fashion industries, makes me feel that any environment that allows my superpowers to unfold is the right place for me.
Core Competencies & Skills
95 %
Strategic Brand Building
85 %
Omni-channel Marketing Strategy Implementation
80 %
Cross-channel Lead Nurturing
75 %
CLV Optimization
75 %
Consumer Behavior Analysis
90 %
Copywriting / Content Creation
95 %
Emotional Intelligence / Team Building
Presentation / Public Speaking
95 %
Work Experience
Providing marketing consultation services in the pre-launch stage of the sequel mobile app Dark Quest 2. In charge of architecting the strategy for the release scheduled for 2019 aiming for increased visibility and brand awareness. Approach established utilizing data from the release of the first app, conducting thorough market research and competitive analysis to define UVP and solidify the company’s trajectory.
Feb. 2018 - Present
Marketing
Consultant
Brain Seal Ltd.
Devised branding style guide and content strategy aligned to the company’s vision and tailored to customer profile/user personas
Conducted market research, compiled media lists and traced the most fitting outlets to begin targeted PR outreach
Defined brand messaging, structured PR materials to convey real value while handling all MarCom activities
Mar. 2017 - Dec. 2017
Embraced a more creative side of marketing combining art, by ideation and production of visual and written content, with science by piloting goals-based solutions driven from analytics to improve market position and establish brand awareness. In charge of re-structuring the brand’s DNA, vision and mission as well as all creative aspects of marketing materials implementing sensory design principles and consumer behavior-driven tactics that maximized pipes creation and boosted sales team effectiveness.
Conceptualized and solidified targeted end-to-end creative content strategies introducing tactics that produced nurtured leads from 60% traditional sources to 80% online sources, aligning digital and traditional omni-channel strategies
Brand
Manager
4Tailors/ Seashell Textile S.A.
Overcame country’s negative economic climate through incentives offered via social media, achieving sales increase of 8%
Leveraged multi-touch TTL marketing campaigns for increasing customer acquisition and retention utilizing cultural and consumer insights that served as effective pipe builders increasing sales opportunities by 20% and fortified brand awareness and footprint
Feb. 2012 - Feb. 2017
Worked closely with the Marketing Director, supervising all Marketing activities. Structured and evaluated brand strategy and implemented aggressive growth plans that maximized multi-channel efficiency. Heavily involved in new product development conducting market research, QFD, and SWOT analysis. Managed a team of 8 and coordinated the implementation of cross-channel strategies.
Marketing
Manager
Winner Sports
Increased productivity by 15% saving an additional €20k during a hiring freeze and budget restrictions, by streamlining processes
Coached sales and marketing teams in driving cross-channel KPIs that resulted in increasing client revenue on average of 20%
Played a key role on all creative pieces to ensure total alignment with brand strategy maximizing effectiveness of media efforts
Developed strategic go-to-market communication plan for the distribution of a global brand product, placing it as the best-selling product, accompanied by an expansion of the client base by 68% in two years
Apr. 2008 - Jan. 2012
Advanced through a series of promotions culminating in oversight of all MarCom activities, including media monitoring of PR coverage and assisting in implementing and reporting on ROI of PR/Marketing campaigns. Progressed to undertaking the whole process of the Central News including copy and verification of news stories and presentation of the news bulletin on a daily basis.
MarCom Executive /
Broadcast News Analyst
TvThess TV Station
Boosted Central News viewership 28% by strategically liaising with shareholders' corporate / marketing communications teams
Assisted in constructing marketing strategy to drive KPIs generating response rates of 6%-8% and raising awareness
Engaged in proactive activities to drive new business leads and identify opportunities, boosting event attendance 58%
Reduced time needed to prepare news bulletin by 25% by establishing streamlined processes for prioritizing, assessing and measuring popularity levels of news stories and managing crew, reporters and studio services
My Numbers
10+
years
work experience
20+
marketing
projects
8+
creative
projects
10+
events
organized
25+
happy
clients
Technical Skills
CR0 (Optimizely, Hotjar)
Social Media & Built-ins
PR (Google Alerts, Buzzsumo)
AdWords, Google Analytics
CMS (Wordpresss, Weebly, WIX)
CRM (Zoho, Hubspot, Insightly)
Education
SEM Audiovisual Translation / Subtitling
Oxygono Learning Center
Apr. 2012
DIP Analysis of the Developments in the Greek Economy
National & Kapodistrian University
Dec. 2011
BA English Language and Literature
Aristotle University, Faculty of Philosophy
Jul. 2010
Languages
Greek
Native
English
Fluent
French
Advanced
Spanish
Basic