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Broadcast News Analyst

Broadcast News Analyst

This is a sample of my work as broadcast news analyst and presenter of the central news bulletin of a Greek TV station. Covered local, national and international news while in charge of all processes including writing, prioritizing, assessing and measuring popularity levels of news stories as well as managing crew, reporters and studio services. Some of the important events covered were the national and municipal elections, during which I arranged and handled all communications with candidates from all political parties and organized panels for live discussions. Additionally, covered a wide range of topics, pertinent to lifestyle, environmental issues and health with guests conducting live interviews. 
Creative Project Management

Creative Project 

Management

In charge of structuring the lookbook for the FW2017 collection of 4Tailors, a minimal women's clothing brand. In charge of composing all written materials and structuring its visual content. Wrote descriptions and ideated names and categories as well as organized and prioritized all elements. Handled all communications with the graphic designers team and all processes until the final publication and its distribution to partners. The concept behind the design was to highlight the minimalistic approach of the collection so as to  establish the brand as a key choice for existing customers with this aesthetic approach in their personal style, as well as target new ones by fortifying brand awareness.

Press Releases /

PR Management

My writing skills have helped me communicate the brand's message to both the customers and the press on different levels. These are samples of copy creation for an interview for the CEO of the company published in GLOW magazine in the issue of June 2017 as well as the company profile addressed to perspective collaborators with the aim of making new business partnerships and pointing out the long tradition of the company and its ethical values.
Press Releases / PR Management

If you are a romantic soul and would love to show it to the world, look no more: this is the perfect piece for you. This dramatic piece is all you need to create a unique style, featuring bold bell cuffs and a belt to tie and highlight your waist. We think that our FW17-015 The Romantic Soul Cardigan strikes the perfect balance between relaxed and refined, and it looks amazing styled with tailored pants, skirts or love-worn denim.

Do you love minimal, artistic designs with a contemporary fresh touch? If so, this is the right blouse for you. Spun from natural, soft – touch materials this blouse has it all: a drawstring hoodie and large cuts at the height of the elbow with chiffon details that create the feeling of worn-out fabric that makes it even more modern. We love it combined with leggings and sneakers for an everyday chic look.

The perfect balance of alluring and sophisticated, 4 Tailors’ signature sheer blouse is a chic option for dinner dates or nights out. Made from transparent chiffon, this hooded blouse is appliquéd with a delicate 4 Tailors logo panel at the bodice. The right underpinnings are essential to pulling off the look - try a black bra or a sleeveless t-shirt if you want more coverage.

4Tailors’ minimalist and effortless pieces reflect a contemporary approach to fashion, where style is synonymous with comfort.  Impeccably tailored from soft, warm fabric, this mid-rise pair has neatly pressed creases that accentuate the wide-leg fit. The zipper at the front is hidden underneath the pleats to create the smoothest, most flattering shape around your waist and hips while its length, ending right above the ankle, creates the illusion of extra height.  Keep styling pared-back with a tucked-in sweater and slides.

Copywriting / Copyediting

Copywriting/

Copyediting

The creation of a new collection of a clothing line requires sending a solid message to customers that will not only notify them of the new pieces, but will also turn them into loyal followers who know that their aesthetic standards will always be satisfied by purchasing your products. This was the purpose of creating copy for the description of all pieces of the collection, both in Greek and English with each version modified in such a way so as to capture the respective audience's attention and add unique value to the pieces.
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My Projects

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